Uzbekistan, a country in Central Asia, has recently made a splash on the international scene as a tourist destination. One of the most notable events in this regard is the launch of an advertising campaign on the global, international television channel BBC World News to promote the tourism potential of Uzbekistan, which will last until the end of the year in: the Asia-Pacific region, Europe, North America.
The communication project to promote the tourism brand of Uzbekistan on the international television channel BBC World News in 2023 includes not only an advertising campaign, but the production and global broadcast of a special issue on the BBC World News television channel in the format of a full-length 23-minute editorial program BBC Travel Show about Uzbekistan . Thus, the program was presented on the global airwaves of the BBC News channel in November of this year.
An advertising campaign launched on an international television channel introduces the unique cultural and historical sights of Uzbekistan. From the ancient cities of Samarkand and Bukhara to the modern capital of Tashkent, the campaign highlights the many reasons why Uzbekistan is a must-see destination for travelers. One of the key features of the campaign is its emphasis on the country's rich cultural heritage.
Overall, the launch of this advertising campaign is an important milestone for the tourism industry of Uzbekistan. The use of the global media platform of the international television channel BBC World News will strengthen the sympathy for Uzbekistan among a reputable and influential international audience and attract even more foreign tourists to Uzbekistan in the coming years.
Video material: https://www.dropbox.com/scl/fi/wiymuqt0brqw3hch18dsy/Travel-Show-Uzbekistan-231103.mp4?rlkey=e7zz106nxhg9obvts6p84lbo3&dl=0
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