On October 24, one of Uzbekistan’s largest collaborative projects in Europe successfully concluded. The Uzbekistan and Azerbaijan roadshow, titled “Highlights of the Silk Road,” began on October 13 in Frankfurt am Main (Germany) and covered several European cities, including Vienna (Austria), Zurich (Switzerland), Budapest (Hungary), Prague (Czech Republic), and Barcelona (Spain).
As part of the project, major Uzbek and Azerbaijani tourism companies had the opportunity to present their potential to international partners. Both sides also held country presentations, showcasing the unique features and attractions of Uzbekistan and Azerbaijan for foreign tourists. The business segment included B2B meetings, where participants established strong connections and signed cooperation agreements.
It is worth noting that, in addition to the business program, a cultural event was organized in Frankfurt, where both countries presented their traditional performances individually, as well as a joint artistic collaboration.
Overall, the “Highlights of the Silk Road” roadshow was held at a high organizational level and generated great interest among international partners.
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