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MALA new phase of the large-scale advertising campaign promoting Uzbekistan’s tourism potential has been launched on board Air Europa flights
Starting from May 1, 2025, a large-scale advertising campaign aimed at promoting Uzbekistan’s tourism potential was launched on board aircraft operated by Air Europa, one of Europe's leading airlines.
Over the course of four months, from May to August 2025, 30-second promotional videos with audio about Uzbekistan will be shown on 24 Boeing aircraft belonging to Air Europa. These videos will be part of the in-flight multimedia content available to millions of passengers.
Beginning May 1, on short-haul flights covering major cities across Spain and Europe, the video will be shown multiple times on overhead screens during takeoff and landing. On long-haul flights to Latin America and the United States, the advertisement will be broadcast on individual seatback screens prior to the showing of TV series.
The campaign aims to introduce international audiences to Uzbekistan as a unique travel destination that combines a rich history, distinctive culture, and modern infrastructure for a comfortable journey. Throughout the campaign period, the video is expected to reach millions of affluent passengers, significantly boosting Uzbekistan’s visibility in the global tourism market. It is worth noting that this is the second collaboration with Air Europa since 2024.
For information: Air Europa is a major European airline known for its excellent reputation, cutting-edge onboard technologies, and an international audience of affluent travelers from 20 countries across Europe, Latin America, and the United States.
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