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PR campaign on the tourism potential of Uzbekistan was held in China

14.12.2023 350

In order to increase foreign tourists and widely promote the tourism potential of the Republic of Uzbekistan in the People's Republic of China, an advertising campaign has been developed with the large Chinese online company Ggoup Ltd. Ggoup Ltd is one of the world's leading online travel companies, listed on NASDAQ and HKEX. The company provides a full range of services including air and rail bookings, hotels, car rentals, tours, visa support and more to 400 million users in 21 languages in 32 countries.

The goal of the project, presented by Group Ltd, was to maximize the use of the resources of the platform for the convenience of Chinese travelers. This included a wide range of services, ranging from booking air and train tickets to providing information on hotels, car rentals, tours and visa support.

As part of the advertising campaign, joint projects were implemented aimed at developing the cultural, tourism potential and attractions of our country, strengthening mutually beneficial relations in the direction of the influx of Chinese tourists, as well as issues of increasing the tourism image of Uzbekistan in the People's Republic of China. In particular, the work done on marketing strategies included such items as: Creation of 2 thematic landing pages as the main medium of communication and propaganda for Uzbekistan; Advertising sources "Ctrip"; Development of POI pages (point of interest - main points); Promotion on social networks; Content Marketing; Targeted marketing; Brand recognition; Product Development.

Cooperation with such a leading travel company has opened up new prospects for the development of tourism in Uzbekistan and strengthening cultural ties between the two countries.

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