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CNUzbekistan's tourism potential is presented on Air Europa international flights
From August 1, 2024, a large-scale advertising campaign was launched on the boards of the leading European airline Air Europa, aimed at popularizing the tourism opportunities of Uzbekistan. The campaign is implemented thanks to the cooperation of the Tourism Committee under the Ministry of Ecology, Environmental Protection and Climate Change of the Republic of Uzbekistan with the international company Digital IFE Services.
For four months, from August to November 2024, 24 Boeing aircraft owned by Air Europa will broadcast 15 seconds of promotional videos with audio dedicated to Uzbekistan. These videos will become part of the multimedia content available to millions of passengers.
From August 1 and for three months, on short-haul flights covering the largest cities of Europe and Spain, the video will be shown several times on panel monitors during takeoff and landing. From September 1, 2024, and for three months on long-haul flights to Latin America and the USA, advertising will be broadcast on individual screens on the back of the chairs before each show of TV series.
The purpose of the campaign is to acquaint the international audience with Uzbekistan as a unique tourist destination that combines rich history, unique culture and modern conditions for a comfortable journey. During the campaign, the advertisement will see millions of provided passengers, which will increase Uzbekistan's recognition in the global tourism market.
For information:
Air Europa is a large European airline with excellent reputation, advanced technologies on board and an international audience of wealthy travelers from 20 countries of Europe, Latin America and the USA.
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