A memorandum of understanding has been signed with the German Tourism Association

A meeting was held between First Deputy Minister of Culture and Tourism Ulugbek Azamov, President of the German Tourism Association (DRV) Norbert Fibig, Managing Director Dirk Inger, Head of the Department of Political Affairs and External Travel Volker Adams and Head of Events Verena Grobzhohann. The meeting took place at the large exhibition complex "Messe Berlin" in Berlin as part of the tourist fair "ITB-Berlin".

It should be noted that the issues of improving the tourist image of Uzbekistan in Germany and other European countries, wide promotion of culture and tourism potential of our country, as well as strengthening mutually beneficial relations in the direction of the influx of European tourists were discussed at the meeting.

At the same time, the details of the project to prepare for the Uzbekistan Destination Forum project, which will be held from May 11 to 17, 2023 in cooperation with DRV, which unites about 90% of the turnover of the German tourism industry, were discussed.

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The Uzbekistan Destination Forum project provides for the organization of "B2B" meetings, seminars and negotiations in Uzbekistan between major tourist organizations and tour operators in Germany, Austria and Switzerland (50 in total), as well as local tour operators, hotels and airlines. The goal is to direct the flow of German tourists to our country.

The President of DRV expressed interest in organizing this project, taking into account the friendly relations between the governments of Uzbekistan and Germany, as well as our huge potential in the field of tourism.

He also noted that, using the capabilities of DRV, it is planned to widely promote Uzbekistan throughout Germany, conduct marketing research and create new tourist destinations for European tourists, as well as organize a PR campaign revealing our country as the best destination.

Following the meeting, a memorandum of understanding was signed between the Ministry of Culture and Tourism and the DRV Association in order to further strengthen cooperation in the field of tourism between Uzbekistan and Germany.

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