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PR campaign about the tourism potential of Uzbekistan has launched in Italy

01.12.2023 283

In order to widely promote the tourism potential of the Republic of Uzbekistan in European countries, including Italy, from November 13 to 26 this year, the Embassy of Uzbekistan in Rome together with the travel company “Alpitour World” will show videos on 22 large LED screens and advertising stands in shopping malls. centers of large Italian cities belonging to the Coin shopping center.

As part of the campaign, the video will be shown in the Italian cities of Milan, Brescia, Bergamo, Cagliari, Catania, Como, Genoa, Lecce, Livorno, Mestre, Naples, Padua, Piacenza, Rome, Treviso, Trieste, Varese, Verona and Vicenza.

In addition, the country’s popular radio stations “Radio Montecarlo” (number of listeners - 1.5 million per day) and “Radio Voyage” (online, number of listeners - more than 135 thousand per day) broadcast dozens of programs about tourism potential for 2 weeks Uzbekistan.

It is worth noting that in January-October of this year the number of tourists arriving in Uzbekistan from Italy increased 3 times compared to the same period last year. The purpose of this action is also to bring the tourism potential of Uzbekistan to Italy and thereby further attract Italian tourists to Uzbekistan.

Let us remind you that “Alpitour World” ( is a local Italian company and is the leading Italian tourism company consisting of tour operators, airlines, domestic services, hotels and travel agencies. This company has the ability to provide high quality services and a wide range of services to each of its clients to satisfy all their requirements.

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