The Tourism Committee has organized a press tour across Uzbekistan for well-known Scandinavian bloggers with millions of followers on social media.
The tour brings together media representatives from Sweden, Norway, and Denmark, who are visiting major attractions in Jizzakh, Samarkand, and Bukhara regions, as well as the city of Tashkent.
The main goal of the visit is to promote Uzbekistan’s tourism potential among the audiences of these countries, strengthen tourism cooperation, and increase the flow of international visitors to Uzbekistan.
During the press tour, guests are exploring the landmarks, historical monuments, national culture, nature, wellness destinations, and modern tourism infrastructure of Tashkent, Jizzakh, Samarkand, and Bukhara.
During the trip, each member of the press tour will post content on social networks and, based on the results, publish articles in Scandinavian newspapers and magazines.
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