Spanish media representatives explore Uzbekistan’s tourism potential

To widely promote Uzbekistan’s tourism potential in the Kingdom of Spain, the Tourism Committee together with the Embassy of Uzbekistan in Spain, in cooperation with Uzbekistan Airways JSC and the Spanish PR agency EVERCOM, is organizing a press tour for representatives of Spanish mass media.

The press tour brings together journalists from Spain’s leading media outlets, including VIAJAR magazine (1.9 million regular website users), ABC newspaper (17.8 million users), EL ESPAÑOL (27.76 million social media followers), and LA RAZÓN newspaper (8 million website users).

As part of the visit, journalists will travel to Samarkand, Bukhara, and Tashkent, where they will discover the vibrant life of the capital, visit ancient architectural monuments, and learn more about Uzbekistan’s rich tourism opportunities.

The project aims to promote Uzbekistan’s tourism potential not only in the Kingdom of Spain but also across the broader European market, highlighting the country’s historical, cultural, and gastronomic tourism to increase the number of visitors from Spain.