Uzbekistan Continued Its Tourism Roadshow in Shenzhen as Part of the Uzbekistan Year of Tourism in China

The series of tourism roadshows organized within the framework of the Uzbekistan Year of Tourism in China continued in one of the country’s leading economic centers — the city of Shenzhen (the province of Guangdong). The event aimed to promote the Uzbekistan tourism brand, expand bilateral contacts, and develop cooperation with southern regions of China. 

The roadshow was attended by over 130 representatives of Chinese travel companies, industry associations, business circles, and media. The Uzbek delegation presented a wide range of tourism products, including cultural and historical routes, gastronomic tours, natural attractions, and MICE opportunities.

Special attention during the event was given to the Republic of Karakalpakstan, whose tourism potential was showcased through vivid video materials, informative presentations, and speeches by regional representatives. Participants got acquainted with the unique culture, history, eco-tourism, and natural sites of the Aral Sea region, which sparked great interest among the Chinese audience.

A significant highlight was the official meeting with representatives of Shenzhen Airport Co., Ltd. During the dialogue, plans for launching direct flights between Shenzhen and Uzbekistan were discussed, as well as the willingness of the parties to assist in promoting Uzbekistan’s tourism potential, including Karakalpakstan, in the Shenzhen region.

The roadshow in Shenzhen marked an important milestone in the active international campaign to promote Uzbekistan as one of Central Asia’s leading tourist destinations and to expand cooperation with the southern provinces of China.