The Tourism Committee of the Republic of Uzbekistan is expanding its cooperation with Expedia Group, one of the world's leading online travel companies, whose portfolio includes globally recognized brands such as Expedia, Hotels.com, Vrbo, Travelocity, Orbitz, and others.
Expedia Group's platforms are used by more than 300 million travelers worldwide each year. In 2025, the company recorded more than US$100 billion in gross bookings. Expedia Group partners with over 3 million accommodation providers, as well as airlines, tour operators, and other travel service providers across more than 70 countries.
As part of this partnership, an international marketing campaign has been launched to promote Uzbekistan's tourism potential across priority international markets, including the United States, Japan, the United Kingdom, and South Korea.
The campaign will run from 2 June to 22 September 2026 and includes the placement of promotional content across Expedia Group's digital ecosystem, including its website, mobile application, and partner platforms.
As part of the campaign, a dedicated Uzbekistan landing page has been created on the Expedia platform, showcasing the country's tourism offerings, cultural heritage, travel itineraries, and contemporary destinations.
The partnership with Expedia Group is expected to further strengthen the international visibility of Uzbekistan's tourism brand, increase traveler interest in the destination, and support the growth of inbound tourism from key international markets.
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