Uzbekistan presented its tourism opportunities at one of Austria's largest international tourism exhibitions - "Ferien Messe Wien 2026," which took place at the "VIECON" exhibition center from January 15 to 18 of this year.
The national stand, organized by the Tourism Committee, became one of the most striking and prominent at the exhibition. Visitors were shown Uzbekistan's rich cultural heritage, traditional folk crafts, as well as modern tourist routes reflecting the diversity and uniqueness of the country's tourism potential.
Representatives of travel agencies, airlines, investors, and media from dozens of European and world countries attended the exhibition. The Uzbekistan stand attracted great attention due to its rich presentation program, national music, as well as a vibrant atmosphere that conveyed the spirit of Eastern hospitality.
Within the framework of the event, business meetings and negotiations were also held with international partners aimed at expanding cooperation in the field of tourism, developing joint projects, and attracting new tourist flows.
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