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An advertising campaign to promote the tourism potential of Uzbekistan has begun on the international TV channel BBC World News

14.06.2023 1345

Uzbekistan, a country in Central Asia, has recently made a splash on the international stage as a tourist destination. One of the most notable events in this regard is the launch of an advertising campaign on the global, international TV channel BBC World News to promote the tourism potential of Uzbekistan, which will last until the end of the year in: the Asia-Pacific region, Europe, North America.

The communication project to promote the tourism brand of Uzbekistan on the international TV channel BBC World News in 2023 includes not only an advertising campaign, but the production and global airing of the BBC World News TV channel of a special issue in the format of a full-length 23-minute BBC Travel Show editorial program about Uzbekistan. It takes a long time to include an editorial program in the editorial plan of a global TV channel, filming and preparing a program.

The advertising campaign, launched on the international TV channel, introduces the unique cultural and historical sights of Uzbekistan. From the ancient cities of Samarkand and Bukhara to the modern capital of Tashkent, the campaign highlights the many reasons why Uzbekistan is a must-see travel destination. One of the campaign's key features is its focus on the country's rich cultural heritage.

In general, the launch of this advertising campaign is an important milestone for the tourism industry in Uzbekistan. The use of the global media platform of the international TV channel BBC World News will increase the sympathy for Uzbekistan of an authoritative and influential international audience and attract even more foreign tourists to Uzbekistan in the coming years.

Source of the video: BBC World News

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