As part of a collaboration with AirAsia X, the popular Malaysian publication "The Star" published an article dedicated to the winter tourism potential of Uzbekistan.
The article, titled "Snowy Peaks and Silk Road Secrets: A Winter Journey Through Uzbekistan," notes that our country is increasingly attracting the attention of international tourists as a winter tourism destination. It extensively highlights the harmonious combination of unique natural landscapes, rich historical and cultural heritage, and modern infrastructure.
In particular, the large ski resort of Amirsoy, located in the Tien Shan Mountains, is highlighted as a winter holiday destination. The article also explores Tashkent's modern appearance, its historical monuments, national cuisine, and hospitality traditions.
It should also be emphasized that cooperation with AirAsia X will create new opportunities for the development of the tourism industry, strengthen tourism exchanges between the countries, and promote mutual economic growth. The campaign plans to conduct a series of marketing and advertising activities in key ASEAN markets to promote Uzbekistan's tourism potential.
The full article is here: https://www.thestar.com.my/starpicks/2025/12/24/snowy-peaks-and-silk-road-secrets-a-winter-journey-through-uzbekistan
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